Recently, how to ask more than a few more than a few buyers, many lighting manufacturers have issued such a feeling.

    After feeling, naturally more manufacturers began to look for the brand.

    But after some searching, only to find, no pole lamps brand enterprises are still elusive figure, but some small scale, weak strength of the enterprises in trouble.

    "Some strength of small enterprises, in order to grab the market, this took the lamp, the home with electrical appliances, patchwork type production, product rework rate of nearly 5 percent. It has greatly damaged the market order." Jiangsu Zhengxin group general manager Wang Yingchun, said, "this time need electrodeless lamp brands stand out, high tree brand banner, so that consumers be assured no pole lamp."

    Three major defects hinder the flash lamp

    Gold deposits are real, but not many people who can find and dig the gold mine. Why, because even if there is an open pit gold, there is no pole lamp industry is not a small defect, these defects hinder the pole lights this "open pit gold" shining.

    One of the defects: awareness is not high

    As Wang Ying Chun said, "no pole lamp still belongs to source new products, market awareness is not high, but also need to have a keen sense of the market business, and production of high quality manufacturers jointly 'popularization' to restore market confidence." The market recognition of the pole lamp is not high, which leads to its application and promotion.

    Defect two: industry boss missing

    The large scale application and promotion of the pole lamp is only about 6 years, which belongs to the initial stage. Because of this, the electrodeless lamp industry has not yet appeared, such as NVC OPPLE did have a strong influence on enterprises. Industry sources said, in the non polar light manufacturing enterprises, the real representative of the field of leading boss, has not yet appeared, the urgent need to establish the credibility of the brand in the field of prestige. Gelinlai Chen Jiayu said, "to establish brand awareness, as far as possible transformation from industry brands to the Volkswagen brand, make stepless light into all areas of life."

    Defect three: promotion of serious lag

    Chen Jiayu said that at present, many people still choose energy-saving lamps in the value of the price and value of brand consumption habits, and no pole lamp in the price to be higher than the general energy-saving lamps, although in the specific application process will be cheaper, but this in a certain extent restricts the lamp vigorously promotion and cultivation of the brand.

    A few years ago, electrodeless lamp just emerging, some manufacturers eager for quick success and instant benefits, in the product development is not yet mature without depth market research, will rush into the market, caused no small market resist conflict, no comprehensive promotion of polar lights later planted the seeds.

There is no pole lamp enterprises promotion consciousness has been awakened, parties to increase publicity efforts, take industry media advertising, outdoor advertising and network advertising such as a variety of ways to publicize and promote electrodeless lamp in various fields of application.

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